The Brief
Winter Wonderland wanted to elevate its guests' arrival experience and build their excitement for the festive spectacle ahead. The brief was simple but ambitious: create a stunning gateway that impressed and immersed visitors in the Christmas spirit before they even stepped foot inside Hyde Park.
Creative Concept
Our vision was a grand Bavarian-style entrance, oozing in festive charm. We took inspiration from traditional alpine villages, complete with timber-framed structures, garlands, wreaths, and golden embellishments. But this wasn’t magic enough for the Bearded Kitten creative team, we needed to take it up a notch…
The Delivery
Alongside our in-house creative fabrication team, we poured months of crafting, designing, making and engineering into bringing Gold Gate to life. We wanted guests to feel like they had been transported to a Bavarian village, so we needed moving and interactive elements.
Every window told a story, animated with festive scenes of Christmas celebrations and joyous families. The gate was alive with shooting stars, festive melodies and a spinning Ferris Wheel. The true centrepiece was a towering bell tower with chiming bells and a peeking cuckoo every 15 minutes to greet visitors.
We also ensured a meticulous lighting scheme could seamlessly transform the entrance from day to night, ensuring it was just as breathtaking after hours.
The Impact
Gold Gate was more than a mere entry point, it was an attraction in itself. Visitors stopped to admire, film and photograph its considered and magical details, sharing the festive cheer across social channels. The response was overwhelming, with guests describing it as ‘the most beautiful Winter Wonderland entrance yet.’
Gold Gate proved that even the smallest details can create the biggest impact, and we created a truly unforgettable welcome to London’s most beloved festive experience.
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