The Brief:
Malfy Gin aimed to immerse guests, or "stylistas," in a luxurious Italian experience that embodied the allure of the Amalfi coast. They wanted an event that not only felt authentic but also sparked social amplification and media attention, creating a sense of exclusivity for each attendee.
Creative Concept:
Bearded Kitten’s team designed an experience that blended immersive, multi-sensory activities. Divided into themed zones, from an signature Italian speedboat, a rustic trattoria, to a lemon grove synonymous with Amalfi Coast, guests explored each space while sipping gin cocktails and enjoying Italian-inspired tastings. Each setting was thoughtfully designed to evoke “La Dolce Vita,” making the experience both interactive and authentic.
The Delivery:
Bearded Kitten transformed four studios into a series of distinct Italian landscapes, each space layered with décor, soundscapes, and lighting to create a premium feel. Key highlights included:
Lemon Grove: A custom sound environment enveloped the lemon grove, enhancing the sensory experience.
Immersive Italian Piazza: A piazza where guests could relax, sip cocktails, and capture shareable moments.
Photo Opportunities: A picturesque bridge and stylish entrance that became guest-favourite backdrops.
The Impact:
"A Malfy World" received rave reviews, with guests sharing experiences online and the press night drawing significant media coverage. Feedback highlighted the experience as “Instagrammable,” and an "Italian dream." Influencers shared positive stories on social, further boosting the event's reach and creating a lasting impact on Malfy Gin's brand visibility.
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