April 16, 2026

Bearded Kitten Joins Havas Play

Barney Sutton

We have some news!

But we won’t build suspense, because the title gives it away…

At the end of November, we were acquired by Havas Play. It’s an extremely significant moment for us. One that we could never have dreamed of happening all those 15 years ago, and one that when we realised it was on the cards, we’ve been thoughtful about getting right.

We’ve always been selective about who we work with; that goes for clients, collaborators and partners. And we knew a decision of such weight had to be approached in the same manner. But when conversations with Havas Play began, it quickly became clear this was absolutely the right fit. Not just commercially, but culturally and creatively.

We spoke to Barney Sutton, our OG co-founder, but now CEO of Bearded Kitten, part of Havas Play: “From our first conversations with Havas, we knew it was the right fit. We've been particularly selective about potential partners, but Havas Play instantly felt like the missing piece.

“We're still very much Bearded Kitten, the same people and culture, but now with the scale and resources of Havas Play behind us. What we deliver for our incredible clients isn't changing; we're simply gaining extra support and global capability, without losing the unmistakable creativity that got us here.

“We couldn't be more excited for this next chapter!"

And Barney’s right. The work stays the same, our Bearded Kitten culture is intact, and our capabilities just got a whole lot better.

So what does this mean for you, our lovely clients (current or future)? You'll still be working with the same team, the same creative leads, and the same production expertise that's fuelled our success over the years. What changes is the scale behind us. As part of a 200-strong brand experience operation within a global network, we can now bring even greater resource, reach and integrated thinking to every brief. And this goes both ways…

Nick Wright, CEO of Havas Play UK, said: “Bearded Kitten’s acquisition means bigger, bolder ideas, powered by more creative muscle and integrated thinking, and faster, smoother delivery through a single, fully connected team.

“With Bearded Kitten’s award-winning experiential quality, Havas Play can now leverage Bearded Kitten’s best-in-class experiential delivery and in-house production department to every brief.”

For us as an agency, this is a huge step forward. Bearded Kitten remains Bearded Kitten. Same people, same culture, same creative standards. Just with more behind us.

We're excited to show you what this next chapter looks like in action. Whether you want to hear more about what we can bring to your next project, book a creds session or send us a brief - we're ready and waiting.

Barney Sutton is co-founder and CEO at Bearded Kitten, with over 20 years’ of experience in live events and experiences. 

Barny has transformed the agency from its madcap festival origins to a global stage. As the driving force behind our evolution into a leading creative experience agency, he delivers bold, immersive campaigns and brand activations worldwide.

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