PRINGLES BATTLE COUCH
“It all began with the concept of a 100 seater sofa, a partnership with PlayStation.”
Bearded Kitten were tasked by Grey London and Kellogs with solidifying Pringles place as the go-to snack within the gaming community. We created the 100 seater Pringles Battle Couch to connect gamers from 6 nations for a competition final showdown in London.
Players from Russia, Italy, Spain, France, Germany and the UK took to the Battle Couch for a gaming tournament with a Pringles twist. Streamed live over 2 hours on top gaming platform Twitch the stream attracted 360,000 views and caused a huge Pringles pop across social gaming channels.
5,044,743 social impressions
25,572 influencer engagements/chats
1,224,831 minutes of broadcast watched
359,873 total views on Twitch
7,758 chats recorded on Twitch during broadcast