“It all began with the concept of a 100 seater sofa, a partnership with PlayStation.”

Bearded Kitten were tasked by Grey London and Kellogs with solidifying Pringles place as the go-to snack within the gaming community.  We created the 100 seater Pringles Battle Couch to connect gamers from 6 nations for a competition final showdown in London. 

Players from Russia, Italy, Spain, France, Germany and the UK took to the Battle Couch for a gaming tournament with a Pringles twist. Streamed live over 2 hours on top gaming platform Twitch the stream attracted 360,000 views and caused a huge Pringles pop across social gaming channels. 

5,044,743 social impressions 

25,572 influencer engagements/chats 

1,224,831 minutes of broadcast watched 

359,873 total views on Twitch 

7,758 chats recorded on Twitch during broadcast