Cadbury’s touring Postal Service has become a Christmas experiential staple, with event awareness growing year on year.
In 2020 we were challenged with the covid-conundrum of taking a national campaign online. We created an immersive festive purple paradise in London's Rich Mix where our cheery performers would greet drop in visitors in person or via video link and help them post free chocolate secretly to a loved one.
30 interactive actors | 13 days of Christmas cheer | 25,000 individual interactions | 25,000 bars of chocolate match donated to charity
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