THE BRIEF:
CREATE A LEGACY ANNUAL BEAVERTOWN EVENT!
Beavertown’s mission was clear: spotlight the brand through a series of music-driven events that went beyond entertainment, to create extraordinary moments of togetherness. We were tasked with designing bold, immersive experiences and set pieces to complement the iconic Skulloon stage, all while delivering a premium guest experience.
CREATIVE CONCEPT:
We leaned into Beavertown’s ethos of “being a band, not a brand,” producing events that were fun, immersive, and true to the brand’s distinctive identity. The Skulloon took centre stage (literally), with the crowd-favourite Skull Toss game keeping the energy and brand engagement high
THE DELIVERY:
From render to reality, we transformed each venue into an immersive Beavertown world.
London, Manchester, and Bristol each featured a unique lineup, with standout acts like Moonchild Sanelly and Nightmares on Wax in London, PBR Streetgang and SBTRKT in Manchester, and General Levy and Eliza Rose in Bristol.
Other big-name performers kept the energy high, while brand ambassadors engaged guests throughout the day at the Skull Toss, where players could win Beavertown prizes, and at the Beavertown stands. Exclusive merch, interactive games, and various food and drink options - including sellouts of multiple Beavertown beers - rounded out the three-part series to perfection.
RESULTS:
Sold-out shows: London and Bristol
High guest satisfaction: Average rating of 4.5/5
Strong product sales: Several Beavertown beers sold out
Strong merch sales: Stores sold out of several items
High engagement: Interactive games encouraged social sharing and guest interaction
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