EXTREME IMMERSIVE GAME EXPERIENCE

Teaming up with Capcom and M&C Saatchi to create an immersive event that took horror to the next level.

We commandeered an old house in Central London, where the Bearded Kitten agency fabricated and installed an immersive escape room based on the Resident Evil 7 game.

Participants were allowed only a few minutes in each room, they were required to crack multiple challenges whilst also trying to escape from the Baker family; people got an exclusive opportunity to be the star of their own computer game experience.

4 days | 5 floors | 3,000 attendees | 224 people made it out alive

“[The experience]...stayed true to the new game, making this the most horrifying experience London has ever seen.” Resident Evil game Producer Masachika Kawata

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