PLAYSTATION BLACK FRIDAY WHEEL OF GAMES

“Indeed, what a great show! Thank you and the team for all your hard work throughout.”

JAMES DUFFIELD

Twitch

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PLAYSTATION BLACK FRIDAY WHEEL OF GAMES

The Black Friday Wheel of games saw 15 market influencers from across the globe come together to battle it out in a bespoke labyrinth wheel of gaming zones.

Each of zone represented a different genre game featured in Black Friday Playstation Store sales, (Role Playing Game, Shooter, Team player, Racing and Virtual Reality) immersing the influencers in the sounds and sights of the game they are playing.  Gamers rotated around the Zones over 7 hours while promoting Black Friday deals on all 11 games featured in the event.

Footage of the games were broadcast via the Twitch platform on their respective channels. Reach exceed all expectations increasing 80% compared to last years event and over 2 years worth of engagement time.

Some stats:

  • 5 Zones
  • 5 countries
  • 7 hours
  • 11 games
  • 15 gamers and influencers
  • 1390,251 minutes watched
  • 578,569 Total views
  • 426,451 Unique Views
  • 22,239 chat messages

GALLERY