THE BRIEF:
Campo Viejo aimed to generate buzz and reinforce its quality credentials through an experiential activation. The primary goal was to drive reach and awareness, while secondary objectives included brand-in-hand experiences, data capture, and content creation to deepen audience engagement.
CREATIVE CONCEPT:
Bearded Kitten conceptualised Casa Pasión as an immersive, interactive experience blending art and wine. Guests were invited to transform the venue into a living canvas, led by renowned artists like Zeena Shah and Harlie Brown. The venue itself, adorned with modern Spanish-inspired décor, was designed to echo the vibrancy of Campo Viejo’s wine portfolio.
THE DELIVERY:
Bearded Kitten brought the creative vision to life through intricate set designs, interactive art stations, and seamless event production. The venue's layout was designed for high engagement, with live art demonstrations, wine tastings, and shareable photo opportunities. Across three days, the event catered to wine lovers, artists, and influencers, allowing each guest to create their own artwork, from painting walls to sofas and home decor props, all while enjoying Campo Viejo wines.
THE IMPACT:
The event exceeded expectations, driving huge reach both online and in-person. Influencer content and attendee shares significantly boosted brand visibility, while media coverage in outlets such as HELLO! and InYourArea amplified reach. Guests praised the immersive nature of Casa Pasión, calling it a unique twist on the traditional paint-and-sip experience. The event helped solidify Campo Viejo’s position as a wine brand that isn’t afraid to push creative boundaries.
Tickets sold: 131 on Eventbrite
Revenue generated: £1,650 from gift shop and bar sales
Media Reach: 12.1 million, with an additional 5.3 million from earned media
Photo opp engagement: 149 video captures, 205 shares
Reach & impressions: Estimated total reach of 14,965 and impressions of 50,635
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