Aarrrrrrrrggggghhhh…BOUNCE…BOUNCE…
Sure were looking to reach a young and energetic audience that enjoy high-octane living.
We set about designing an adrenaline pumping experience that appealed to those consumers who want to DO : MORE. The experiential activation of a “reverse bungee” travelled to three music festivals. The campaign reached 200,000 people who engaged with Sure’s brand message.