BEARDED KITTEN DOES BEAUTIFUL
Working with global sports & entertainment agency CSM, we produced this blooming beautiful event for Unilever brand Simple’s new range with girl group Little Mix.
Taking inspiration from the fresh botanical scents of Simples range and the headline campaign images, we created a floral wonderland in one of London’s leading music venues, Village Underground.
The exclusive event was only open to 270 handpicked guests and competition winners who could sample Simples new range and watch Little Mix perform a live acoustic set. We designed the most instagrammable flower walls, photo booths and make up stations to make sure this was the dream girls night out for the fans.
We were so pleased that our focus on content and shareability for this event led to Simple gaining over 5000 instagram followers on the night. Coverage of the party had a circulation of 97m through social media, print and online channels, 17.1m people have viewed the photo booth gifs to date and 98% of attendees said they would love to attend another Simple event!