For 4 days, we took over a 5 floor, early Georgian merchant’s house located in Central London creating an immersive escape room style experience where 244 lucky people got a chance to bring the game to life. With only a few minutes in each room, puzzles and codes to crack as well as The Baker family to escape from, Resident Evil 7 The Experience saw only 224 lucky people get out alive!

M&C Saatchi saw over 3k in footfall to their Resident Evil pop-up on Dray Walk and Resident Evil game Producer Masachika Kawata described the experience as: “… staying true to the new game, making this the most horrifying experience London has ever seen.”