A COLOURFUL EXPLOSION FOR SMALL BUSINESSES
Not On The High Street asked Bearded Kitten to design and deliver ‘Colour Saturday’ – an experiential campaign to showcase smaller, creative industries that would stand out amid the chaotic, mass consumption carnage of Black Friday.
We built 6 metre high lightbox Christmas trees in London, Manchester and Edinburgh to celebrate the inaugural Colour Saturday, with all trees featuring a range of exciting products and stories from associated retailers.
The campaign featured in over 20 national and regional media (from blogs AND print to broadcast), reaching 2.4 million people throughout the UK.
