We think we’re pretty bonkers. But then there’s the Lagunitas Brewing Company!

Picture this:

• A twisted circus tour
• Run-ins with the police
• Performers setting themselves on fire and bathtubs filled with beer

We had the privilege of being the Lagunitas global experiential events agency; Bearded Kitten was tasked with packaging up and exporting their freewheeling West Coast mentality (and mayhem) to tour globally. 

The global tour culminated with a series of sell-out circus shows in central London’s Flat Iron Square.

Naturally, everything was fuelled by the best high-strength IPA. Beer speaks, people mumble.

‍

Two years of brand activations | 20 global markets