CADBURY – THE GLASS AND A HALF SHOP

 

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SWAP KNICK-KNACKS FOR CHOCOLATE

What more could you want than a purple, pop-up chocolate shop in the heart of Soho?

Together with VCCP, we created The glass & a half shop which brought Cadbury’s current advert to life, exchanging old household knick-knacks for a bar of chocolate. In just 4 days we managed to give out over 5,000 bars!

Delivered by the help of our wonderful actors, people waited anxiously outside to swap their interesting trinkets – everything from collectors coins to handmade children’s toys. The 5 day long activation certainly brought Greek St to life!

GALLERY