A TOURING CADBURY HOME TO LET CUSTOMERS PIMP UP THEIR HOT CHOCOLATE
Cadbury wanted to remind the world that the best place for hot chocolate is right on your doorstep: at home.
As part of a wider campaign with VCCP, guests could customise free hot chocolates at the ‘Make It Yours’ activation. The aim was to show everyone how much fun can be had with Cadbury Hot Chocolate.
Greeted by the fictional family, The Coopers, attendees would help themselves to a Cadbury mug and pimp their hot chocolate in the touring Cadbury home. This immersive experience warmed hands and hearts across the country, with pop-up events in Leeds and London.