CADBURY CREME EGG
“We really wanted to challenge the definition of what a Creme Egg experiential event looks like”
Partnering with Cadbury Creme Egg and Booking.com, Bearded Kitten created a chocolate lovers dream overnight stay.
The themed experience accompanied the yearly release of the White Cadbury Creme Egg. As part of the ‘It’s Hunting Season’ campaign, Cadbury partnered with different brands to hide the coveted White Cadbury Creme Egg across various platforms. In partnership with Booking.com, the White Cadbury Creme Egg themed apartment was a hidden listing, continuing the “hunt” into the booking process.
Lucky guests had the chance to win an overnight experience to hunt for the White Cadbury Creme Egg amongst the Creme Eggs hidden around the apartment!