THE EAST ENDS WINTER WONDERLAND
We based the architecture of the new London Christmas Festival on traditional Flemish style buildings.
The town featured an 8m Clock Tower at its centre with a backlit clock face and huge bell. The entrance arch used CNC-cut Town Houses and backlit frosty LED light features. The central square contained an ice rink and boathouse with a Bavarian wooden bar in the centre.
Winterville welcomed 250,000 guests in its first year.